“Years of retail experience have taught me that there are two types of customers. Shoppers and buyers. Shoppers are just there for the experience. They might buy something. Buyers are there to buy and the only thing standing in the way of them giving you their money is you. You have to have something that fits into their idea of what they want to buy.” -Shannon Smith
Shannon Smith wrote about SPX so I don’t have to.
Read about it HERE.